{"product_id":"anua-niacinamide-10-txa-4-serum-30-ml","title":"Anua Niacinamide 10% + TXA 4% Serum (30 ml)","description":"\u003ch2\u003eWhat is Anua Niacinamide 10% + TXA 4% Serum?\u003c\/h2\u003e\n\u003cp\u003eAnua Niacinamide 10% + TXA 4% Serum is a clinically-concentrated brightening serum combining 10% niacinamide (the highest evidence-based effective concentration) with 4% tranexamic acid (TXA) — one of the most potent non-irritating brightening actives in dermatology. This combination addresses post-inflammatory hyperpigmentation (PIH) from acne, melasma, and general sun-induced dark spots through two complementary mechanisms: niacinamide inhibits melanin transfer while TXA blocks the plasminogen activator pathway that triggers melanin overproduction. For Pakistani skin dealing with persistent dark marks from acne and sun exposure, this is a serious clinical-grade treatment.\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0740\/3703\/5169\/files\/imageye___-_imgi_8_acne-scar-dark-spot-treatment-kit-korean-niacinamide-serum-soothing-cream-for-hyperpigmentation-110538_1024x1024_702d14cf-9abd-4166-9c84-0c34ee5919e2.jpg?v=1786632205\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 10%:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAt 10% — the clinical benchmark for maximum efficacy —\u003cspan\u003e niacinamide \u003c\/span\u003edelivers significant inhibition of melanosome transfer from melanocytes to keratinocytes. At this concentration, studies show 35–68% reduction in hyperpigmentation versus untreated skin over 8–12 weeks. Also regulates sebum, reduces pore appearance, and strengthens barrier function.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTranexamic Acid (TXA) 4%:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA synthetic derivative of the amino acid lysine, TXA blocks the interaction between keratinocytes and melanocytes that triggers melanin overproduction after UV exposure or inflammation. Originally a pharmaceutical hemostatic drug, TXA was discovered to powerfully reduce melasma in oral form and has since become a dermatological gold standard in topical application for stubborn hyperpigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeartleaf Extract:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eANUA's signature calming ingredient reduces inflammation at the skin level — since inflammation is a key trigger of PIH, reducing it directly reduces the rate of new dark spot formation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAnti-aging active that supports elasticity and reduces fine lines alongside the brightening action.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkin Concerns This Addresses\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSkin Concern\u003c\/th\u003e\n\u003cth\u003eHow It Helps\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStubborn post-acne dark marks\u003c\/td\u003e\n\u003ctd\u003e10% niacinamide + 4% TXA attack PIH from two different biochemical pathways for faster fading\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMelasma (hormonal dark patches)\u003c\/td\u003e\n\u003ctd\u003eTXA is clinically proven for melasma treatment; addresses plasminogen pathway that drives hormonal pigmentation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSun-induced dark spots (solar lentigines)\u003c\/td\u003e\n\u003ctd\u003eTXA blocks UV-triggered melanin pathway; niacinamide prevents new spot formation from daily sun exposure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverall skin brightening\u003c\/td\u003e\n\u003ctd\u003eCombined 10% niacinamide progressively evens tone across whole face for a luminous, uniform complexion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0740\/3703\/5169\/files\/imageye___-_imgi_48_1785425782__1738615540245iguubxslixdcprcudxdfmrqfgcg__original.jpg?v=1786632205\" alt=\"\"\u003eHow to Use Anua Niacinamide 10% + TXA 4% Serum\u003c\/h2\u003e\n\u003cp\u003eApply 2–3 drops after toning, before moisturiser. Can be used morning and\/or evening. Pair with SPF 50+ every morning — UV exposure directly triggers the melanin pathways that TXA and niacinamide are working to block, so sun protection is critical for maximum results. Start with evening-only use if new to high-concentration niacinamide, as 10% can occasionally cause mild flushing in first-time users. Build to twice-daily use within 1–2 weeks. For Pakistani users dealing with both\u003cspan\u003e acne\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ePIH and sun damage, this\u003cspan\u003e serum \u003c\/span\u003eshould be a core part of the daily brightening routine.\u003c\/p\u003e\n\u003ch2\u003eIn Your K-Beauty Routine\u003c\/h2\u003e\n\u003cp\u003eAfter applying\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eANUA Heartleaf 77% Soothing Toner\u003c\/strong\u003e, layer this serum as the main treatment step. For intensive hyperpigmentation treatment, pair with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eANUA Azelaic Acid 10% Redness Soothing Serum\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein alternating sessions (niacinamide\/TXA in morning, azelaic acid at night). Follow with a rich moisturiser and SPF 50+.\u003c\/p\u003e\n\u003ch2\u003eWhy Buy ANUA from Al-Buraq Hub?\u003c\/h2\u003e\n\u003cp\u003eAuthentic clinical-grade\u003cspan\u003e all Anua productsin Pakistan\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003efrom Seoul. Cash on Delivery nationwide, 5–7 day delivery, no surprise customs charges at your door.\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0740\/3703\/5169\/files\/imageye___-_imgi_4_Anua_Niacinamide_Serum_1024x1024_13e44466-0f2c-423f-b488-107e125393ca.webp?v=1786632205\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs Anua Niacinamide 10% + TXA 4% Serum available in Pakistan?\u003c\/h3\u003e\n\u003cp\u003eYes — at Al-Buraq Hub with Cash on Delivery nationwide.\u003c\/p\u003e\n\u003ch3\u003eWhat is tranexamic acid and how does it brighten skin?\u003c\/h3\u003e\n\u003cp\u003eTXA blocks the plasminogen activator pathway — a biochemical route by which inflammation and UV exposure trigger melanin overproduction. It's clinically proven for melasma and works differently from niacinamide, making the combination more effective than either alone.\u003c\/p\u003e\n\u003ch3\u003eIs 10% niacinamide safe for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003e10% niacinamide is generally well-tolerated. Occasional mild flushing can occur in first-time users — start with evening-only use and build up gradually.\u003c\/p\u003e\n\u003ch3\u003eHow long until I see results?\u003c\/h3\u003e\n\u003cp\u003eVisible improvement in hyperpigmentation typically appears at 4–6 weeks. Significant results at 8–12 weeks with consistent daily use and SPF.\u003c\/p\u003e","brand":"Al Buraq","offers":[{"title":"Default Title","offer_id":46877050372257,"sku":null,"price":4200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3703\/5169\/files\/imageye___-_imgi_529_Anua_Niacinamide_10_TXA_4_Serum_30ml.png?v=1786632507","url":"https:\/\/www.alburaqhub.com\/products\/anua-niacinamide-10-txa-4-serum-30-ml","provider":"Al Buraq","version":"1.0","type":"link"}