{"product_id":"anua-rice-enzyme-brightening-cleansing-powder-40g","title":"Anua Rice Enzyme Brightening Cleansing Powder (40g)","description":"\u003ch2\u003eWhat is ANUA Rice Enzyme Brightening Cleansing Powder 40g?\u003c\/h2\u003e\n\u003cp\u003eANUA Rice Enzyme Brightening Cleansing Powder is a Korean-style dry enzyme powder cleanser that transforms into a gentle, foaming lather on contact with water. The 40g format delivers concentrated cleansing actives in a powder that is completely anhydrous (water-free) until use — preserving maximum enzyme activity without preservatives. Rice-derived papain enzymes provide targeted exfoliation of dead skin cells during the cleansing step itself, delivering a brightening and smoothing effect that standard foam cleansers cannot achieve. This is a dual-purpose cleanser that simultaneously exfoliates and cleanses — a key step in achieving the glass skin radiance Korean skincare is famous for.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0740\/3703\/5169\/files\/imageye___-_imgi_158_AnuaRiceEnzymeBrighteningCleansingPowder40g3.webp?v=1786638880\" alt=\"\"\u003e\u003cbr\u003eKey Ingredients \u0026amp; Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Enzyme Complex (Papain, Bromelain):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eProteolytic enzymes that selectively break down the protein bonds holding dead skin cells (corneocytes) to the skin surface — a process called enzyme exfoliation. Unlike physical scrubs that abrade the skin or AHAs that exfoliate via pH, enzyme exfoliation is completely non-irritating and suitable for even sensitive skin. The result is a visibly brighter, smoother complexion immediately after each use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Extract:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eProvides inositol, ferulic acid, and allantoin alongside the enzymatic cleansing — delivering brightening, antioxidant, and soothing benefits in the same cleansing step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Acid-Based Surfactants:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eVery mild, skin-identical cleansing agents derived from amino acids — they clean without disrupting the skin's acid mantle or stripping barrier lipids. Essential for maintaining pH balance after cleansing in Pakistan's hard-water conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid Powder:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIncluded in dry form; dissolves on contact with water to provide immediate\u003cspan\u003e hyaluronic \u003c\/span\u003ehydration during the cleansing step — preventing the post-cleanse tightness common with conventional cleansers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkin Concerns This Addresses\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSkin Concern\u003c\/th\u003e\n\u003cth\u003eHow It Helps\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDull, lacklustre skin\u003c\/td\u003e\n\u003ctd\u003eEnzyme exfoliation removes dead cell layer that makes skin look flat and dull — immediate brightness after first use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRough skin texture\u003c\/td\u003e\n\u003ctd\u003ePapain enzymes smooth uneven skin surface; skin feels noticeably softer immediately after cleansing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClogged pores and blackheads\u003c\/td\u003e\n\u003ctd\u003eEnzyme exfoliation clears the dead cell debris that congests pores; brightening brightens post-congestion marks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePost-acne mark dullness\u003c\/td\u003e\n\u003ctd\u003eRegular enzyme exfoliation accelerates skin cell turnover to gradually resurface marks and even tone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eHow to Use ANUA Rice Enzyme Cleansing Powder\u003c\/h2\u003e\n\u003cp\u003eTake a small amount (approximately 1\/4 teaspoon) on dry hands. Add a few drops of water and work between palms until a lather forms. Apply to dampened face and massage gently for 30–60 seconds using circular motions. Rinse thoroughly. Use 2–3 times per week as an enzyme exfoliation step, or daily as your primary morning\u003cspan\u003e cleanser\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eif you have skin that tolerates regular exfoliation well. In Pakistan's summer months, this powder cleanser is ideal for mornings as a lightweight, refreshing exfoliating cleanse before SPF application. Keep the jar dry between uses — do not introduce water into the powder jar.\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0740\/3703\/5169\/files\/imageye___-_imgi_161_rice-enzyme-brightening-cleansing-powder-296542.webp?v=1786638880\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eIn Your K-Beauty Routine\u003c\/h2\u003e\n\u003cp\u003eUse as your morning cleanser or 2–3x weekly exfoliating cleanser. Follow with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eANUA Rice 70 Glow Milky Toner\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eANUA Rice 7 Ceramide Barrier Serum\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor the complete ANUA rice brightening system. The\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eANUA Rice Trio Brightening Set\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebundles all three rice products together. \u003c\/p\u003e","brand":"Al Buraq","offers":[{"title":"Default Title","offer_id":46877416816801,"sku":null,"price":4200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/3703\/5169\/files\/imageye___-_imgi_141_AnuaRiceEnzymeBrighteningCleansingPowder40g.webp?v=1786638879","url":"https:\/\/www.alburaqhub.com\/products\/anua-rice-enzyme-brightening-cleansing-powder-40g","provider":"Al Buraq","version":"1.0","type":"link"}