Anua Azelaic Acid 10+ Hyaluron Soothing Serum (30ml)

What is Anua Azelaic Acid 10% Redness Soothing Serum?

Anua Azelaic Acid 10% Redness Soothing Serum is a targeted treatment serum containing 10% azelaic acid — a clinically proven ingredient for treating acne, rosacea, and post-inflammatory hyperpigmentation (PIH). Azelaic acid works by inhibiting the enzyme tyrosinase to reduce melanin production, while simultaneously exerting antibacterial and anti-inflammatory effects to clear active breakouts. For Pakistani skin dealing with dark marks after acne — one of the country's most prevalent skincare concerns — this serum addresses both the active breakout and the resulting hyperpigmentation in a single product.

Key Ingredients & Benefits

• Azelaic Acid 10%: The gold-standard active for treating acne-related hyperpigmentation and rosacea. At 10% concentration, it delivers therapeutic exfoliation of comedones, antibacterial activity against P. acnes bacteria, and tyrosinase inhibition to prevent and fade dark spots. Pregnancy-safe and suitable for all skin tones.
• Heartleaf Extract: ANUA's signature ingredient amplifies the anti-inflammatory action of azelaic acid, reducing irritation common when starting acid treatments while enhancing overall calming effects.
• Niacinamide: Synergistic brightening active that works alongside azelaic acid to fade hyperpigmentation from two different pathways — combined, they produce significantly faster results than either alone.
• Allantoin: Calms skin and promotes cell renewal — particularly important for the exfoliation-sensitive skin of many Pakistani users not yet accustomed to acid actives.
• Panthenol: Delivers hydration and barrier support to counteract the potential dryness that comes with regular acid use.

Skin Concerns This Addresses

How to Use Anua Azelaic Acid 10% Redness Soothing Serum

Apply after toner, before heavier serums and moisturiser. Use a pea-sized amount across the face, focusing on areas with hyperpigmentation or active breakouts. Start with alternate-night use and build up to nightly, then twice daily as tolerated. Always use SPF 30+ (ideally SPF 50+) the following morning — azelaic acid increases photosensitivity slightly. 

 Frequently Asked Questions

Is Anua Azelaic Acid 10% Serum available in Pakistan?

Yes — at Al-Buraq Hub with Cash on Delivery nationwide.

How long does it take to see results on dark spots?

Most users see visible improvement in PIH within 4–8 weeks of consistent use paired with daily SPF. Full results at 12 weeks.

Can I use this with niacinamide or vitamin C?

Yes. Azelaic acid is highly compatible with both. Combining with niacinamide (as already present in this formula) enhances brightening results. 

Is it safe during pregnancy?

Azelaic acid is one of the few actives classified as pregnancy-safe. However, always consult your doctor before using any active ingredient skincare during pregnancy.